The Narrative Unit: Why Most Impact Stories Don't Stick
Impact storytelling and narrative strategy aren't the same thing, and the gap between them is where most impact work quietly falls apart.
Read the article →Impact, Unpacked
Articles & Field Notes
Notes, frameworks, and arguments on what it takes to make social impact a real business strategy, not a campaign. New writing, posted regularly.
Stop Trying to Fix the People
The most common instinct in impact and brand work is also its most expensive: correcting the people instead of the conditions around them.
Read the article →Building Impact Partnerships is Like Dating and Marriage
Most brands treat an impact partnership as a transaction to close. The strongest treat it as a relationship to build. A model for partnerships that last.
Read the article →Have a problem worth solving well?
If you're a brand, a nonprofit, or an agency thinking seriously about impact, tell me what you're working on.
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